Students Stun with WRA Commercial

Congratulations to the winning team in the 2016 UNCA Management Class 357 Ad Competition – Gaelle Wolff, Tammy Walsh, Alex Swendsen, and David Robertson worked to create a really amazing commercial promoting the Western Regional Archives!

This year the UNCA marketing professor, Dr. Cole, had his students create commercials focusing on regional historical and cultural sites.  The groups chose which entity they wanted to work with and lucky for the WRA, Gaelle, Tammy, Alex and David chose our facility for their project.

The group met with WRA staff for a tour and quick overview of the branch and resources and then hit the ground running.  They started discussions with the archivists on how to best showcase the archives and wanted to make sure it was inviting so that more folks commercial picwould come and explore the resources.   The students selected a variety of documents and images to best reflect the WRA but also to give the allusion of the passage of time.  All of the images and documents featured in the thirty second spot came from the WRA collections and the students did the scanning, storyboard, set up the time lapse video of the building, all on their own.  Their creative concept to have the commercial advance from black and white to color to show evolution of time and documents definitely won us over and we weren’t the only ones.

A local advertising company judged the final projects for the class and the WRA group spot won the top honor!  We now have a really cool introductory commercial we can use for social media, as introductions to presentations, and so much more.  The Western Regional Archives couldn’t be more proud of the final product and are grateful to UNCA, Dr. Cole, and Tammy, Gaelle, Alex and David for their hard work and helping us achieve better outreach and audience.

Check out the the Award-winning Archives Ad here: