[This blog post was written by Matthew Peek, Military Collection Archivist for the State Archives of North Carolina.]
Art and imagery were powerful weapons for corporations in improving employee morale and providing a sense of normalcy during World War II for their workers. Combined with news and a sense of mission, businesses used newspapers to push production quotas by taking advantage of the employees’ patriotic impulse. This April 16, 1943, issue of the weekly newspaper of the Fairchild Aviation Corporation plant in Burlington, North Carolina, uses a cartoon of the plane the company produced to dramatize its national corporate image .
This newspaper issue discusses the problems of employee absenteeism (a major issue during the war); information about which male employees must be drafted and will have their jobs replaced; and progress of the company-sponsored war bond drive. Company newspapers and newsletters show how the cultural changes brought about by the war affected people’s workplace during WWII. These newspapers also demonstrate the changing role of women in the workplace, and how women could work just as effectively as men in the free market when given the opportunity.
To locate more issues of The Faircrafters, check out the County War Records collection in the WWII Papers, found in the Military Collection at the State Archives of North Carolina.
This blog post is one in two-week series of posts sharing the items used in the exhibit titled “The Family Traditions of Service: A Historical Tribute to Veterans.” This exhibit, on display from November 3 to November 13, 2015, at the Dare County Arts Council building in Manteo, N.C., is sponsored by the Friends of the Outer Banks History Center, the exhibit serves as a historical tribute to over 100 years of military service of North Carolina residents and their families, with particular emphasis on coastal North Carolina. The goal of the exhibit is to honor the role of North Carolina veterans and their families during peacetime and war. The items from this exhibit come from the holdings of the Military Collection at the State Archives of North Carolina and the Outer Banks History Center.