Building New Audiences through Photo-Sharing

[This blog post comes from Sarah Downing of the Outer Banks History Center.]

While the Outer Banks History Center in Manteo reaches thousands of onsite visitors who come to view gallery exhibits or conduct research in the reading room, the center has reached a new group of followers through its Flickr site.

Kentucky Fried Chicken at Whalebone Junction circa 1968

This photo of Kentucky Fried Chicken at Whalebone Junction was shared with the Flickr group Fried Chicken II. Charles d’Amours Collection, circa 1968.

Images were first posted to the photo-sharing site in the autumn of 2009.  Now over 500 photos in 21 defined “sets” populate the Outer Banks History Center Flickr site.  We can now reach viewers in remote locations and highlight a wide variety of collections. Another advantage to having a sampling available online is that it allows staff to direct remote users to the site to aid in selection for photo ordering.

At last check, over 40,000 views were registered. Many visitors to the Outer Banks History Center Flickr site enjoy leaving comments, especially about nostalgic summer beach vacations during their youth.  This gives the site a convivial feel, as viewers comment back and forth and share memories. Links to History Center images have also been added to Flickr groups, like Vintage Texaco, World Islands and Fried Chicken II.

Visit the Outer Banks History Center Flickr site at: http://www.flickr.com/photos/obhc/sets/

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